A lot of effort goes into launching law firm sponsorship initiatives, but for many of the reasons outlined below, most fail to achieve their goals.
Born out of the 2016 Women in Law Hackathon, OnTrack Sponsorship is different. It leverages the power of teams and technology to ensure fair and equitable access to sponsors and career advancement opportunities for all lawyers. And, unlike most initiatives, the outcomes are tracked to ensure accountability and success.
Visit the OnTrack Sponsorship technology platform »
Starts With a Bang (But…)
Many sponsorship relationships start off strong, with a burst of excitement that eventually wanes.
Each Sponsorship Team accumulates points throughout the OnTrack Program to keep them motivated and engaged. Rewards, such as networking and relationship building with legal departments, are built into the process to drive progress and goal completion.
Goals of the sponsorship relationship are unclear from the beginning or can get overlooked and glossed over as time goes on.
The OnTrack Technology Platform puts the Proteges’ goals up front so the entire Sponsorship Team knows what to do to support the Proteges’ goals and advocate on their behalf for quality work and increased visibility.
One-on-one sponsorship relationships can fizzle out due to the high demands on lawyers’ time.
Each OnTrack Protege has a team of sponsors in varying roles to ensure a high-level of interaction and support, including an internal partner sponsor, management committee member, an external coach, and a legal department sponsor or firm senior partner.
Sponsorship is one of the keys to advancement within a firm, yet research shows that diverse lawyers do not have equal access to these influential power players when compared to their majority counterparts.
Pair women and minority attorneys – both senior associates and junior partners – with OnTrack Sponsorship teams to elevate them into leadership within the firm.